EasyEquities Review

Read our in-depth forex broker review on EasyEquities ✅ Find out how this brokers broker compares to others.
Overall Rating

3.5/5

Top 5 Forex Brokers
1.
Avatrade
2.
Exness
3.
OctaFX
4.
Tickmill

EasyEquities Review

📅 Year founded

2014

📈 Multiple top-tier regulation

Yes

📍 Headquarters

Johannesburg, South Africa

🌍 Country of regulation

South Africa

✅ Regulators

FAIS

📈 Execution Type

Market Execution

💰 Minimum Deposit

None

🛡️ Negative Balance Protection

Yes

📉 Trading Platforms

Easy Equities Proprietary Platform

 ☪  Islamic account

No

📉 Trading Instruments

Stocks / ETFs / Cryptocurrencies / Properties

📱 Mobile trading

iOS / Android / Windows

💳 Payment Types Accepted

Debit and Credit Card / Bank Wire Transfer

🎮 Demo Account

No

 ⓒ Copy Trading

No

🎁 Bonus Offer

None

💰 Account Currencies

USD / EUR / GBP / AUD / ZAR

📈 Minimum Trade

0.01 Lots

📈 Account Types

PAMM / MAM

📈 Margin Trading

No

📈 Trading fees

Low

📈 Inactivity fee

None

💰 Withdrawal fee

None

☎ Customer Support

Unknown times

💰 Max. Leverage

N/A

✔️ Hedging Allowed

Yes

✔️ Scalping Allowed

No

💰 Commission

0.25%

💰 Spreads

Raw

💰 Leverage

Flexible

💰 Currency Pairs (Total Forex pairs)

None

🔢 Number of clients

2 048 000 +

🥇 Instruments Offered

Unknown

📙 Education

Easy Equities Academy / Video Tutorials / Blog

Click here ✅ Open a Trading Account

 

WHAT IS EASY EQUITIES?

Easy Equities is an innovative online investment platform based in South Africa, designed to democratise access to the stock market by making it more accessible and affordable for individuals from various economic backgrounds.

It is part of the Purple Group Limited and is regulated by the Financial Sector Conduct Authority (FSCA) under the Financial Advisory and Intermediary Services Act (FAIS), ensuring a high standard of conduct and the provision of suitable advice to clients.

As a registered financial service provider and a registered credit provider, Easy Equities adheres to stringent regulatory requirements, enhancing its credibility and reliability as a trustworthy investment platform. This regulatory framework is crucial for protecting investors and maintaining the integrity of financial services.

What sets Easy Equities apart is its unique offering that allows investors to purchase fractional share rights, meaning that investors can buy fractions of shares, making it financially feasible for more people to invest in high-cost stocks.

The combination of regulatory oversight by FAIS, its status as a registered financial and credit provider and its innovative approach to investment makes Easy Equities a leading choice for South Africans looking to engage in the stock market, whether they’re seasoned investors or first-time traders.

 

INTRODUCTION

Founded in 2014 and headquartered in Johannesburg, South Africa, Easy Equities has quickly risen to prominence as a revolutionary investment platform that strives to make investing in various asset classes as simple and affordable as possible.

The platform has been designed with the aim of removing the traditional barriers that typically prevent people from investing, such as high fees, complicated trading systems and large minimum investment requirements.

Easy Equities offers a wide range of investment options including stocks, ETFs (exchange-traded funds), cryptocurrencies and even properties. This broad spectrum of assets allows users to diversify their investment portfolios within a single platform, adapting their investment strategies to suit their financial goals and risk tolerance.

The inclusion of cryptocurrencies and properties alongside more traditional investments like stocks and ETFs highlights Easy Equities’ commitment to innovation and its adaptability to the evolving financial landscape. By incorporating a variety of asset classes, the platform caters not only to conventional investors but also to those looking to explore emerging markets and alternative investments.

Easy Equities’ approach is particularly appealing to first-time investors due to its user-friendly interface and educational resources that help demystify the investment process.

The platform’s ability to provide access to a range of financial markets without requiring large upfront investments makes it an ideal choice for individuals who are new to investing or those looking for a straightforward, cost-effective way to expand their portfolios.

 

PROS & CONS

PROS

  • Accessibility which allows fractional shares purchasing.
  • Minimal brokerage fees enhance affordability.
  • User-friendly interface which is suitable for beginners.
  • Well-regulated within South Africa.

CONS

  • More suitable for casual rather than professional traders due to limited research tools.
  • Not available in all countries.

 

TRADING INSTRUMENTS

Easy Equities offers a comprehensive range of trading instruments, making it a versatile platform suitable for various types of investors. The inclusion of diverse asset classes is aimed at providing users the flexibility to explore different markets and investment opportunities. 

 

Stocks

The platform enables trading in shares of local and international companies. This includes major stock exchanges, allowing investors to partake in the growth of global corporations.

Easy Equities’ fractional share feature is particularly noteworthy, as it allows investors to buy portions of a share, making it financially accessible to purchase stocks that might otherwise be too expensive.

 

ETFs (Exchange-Traded Funds)

ETFs are available for those who prefer a diversified investment approach. These funds can include a variety of assets including stocks, commodities, and bonds, and are traded similarly to stocks on an exchange.

ETFs are an excellent tool for risk management and are favoured by investors looking to achieve broad market exposure or specific sectoral growth.

 

Cryptocurrencies

Recognising the growing interest in digital assets, Easy Equities provides access to a selection of popular cryptocurrencies. This allows investors to venture into the digital currency space, which is known for its high volatility but also potential for significant returns.

Trading cryptocurrencies through Easy Equities means investors can engage with this modern asset class in a regulated and secure environment.

 

Properties

Unique to Easy Equities, the platform also offers the opportunity to invest in real estate through fractional ownership of properties. This method breaks down the high entry barrier typically associated with real estate investing, making it more accessible for the average person.

Investors can buy fractions of properties, enjoying potential rental income and property value increases.

By providing a wide array of trading instruments, Easy Equities caters to a diverse investor base, from those interested in traditional equity markets to those looking to explore newer and potentially higher-risk arenas like cryptocurrencies and real estate.

This inclusivity not only broadens the investment opportunities for users but also educates them on the various ways to build and manage a balanced portfolio.

 

TRADING PLATFORMS

Easy Equities has developed its own proprietary trading platform, tailored specifically to the needs of its diverse client base. This platform stands out for its user-friendly design, making it accessible to both novice and experienced investors.

The platform’s interface is clean and intuitive, designed to simplify the investment process. Users can navigate easily through different sections, find investment options and execute trades without hassle.

The interface effectively reduces the learning curve for new traders, while providing all the necessary tools that experienced investors expect.

Easy Equities’ platform is web-based, which means it can be accessed from any computer with internet access, without the need for downloading or installing any software. Additionally, the platform is optimised for mobile devices through dedicated iOS and Android apps, allowing users to manage their investments on the go.

The trading platform includes all essential trading tools and features such as easy order placement, real-time market data, portfolio tracking and performance analytics. Investors can view detailed asset information, historical data and real-time pricing to make informed decisions.

The platform also allows for automatic reinvestment of dividends, which is a convenient feature for those looking to compound their investments.

Users can personalise their dashboard to highlight information that is most relevant to their trading activities and preferences. This includes setting up watchlists, creating alerts for price movements and configuring layout preferences to streamline the trading process.

As a proprietary platform, Easy Equities ensures that all data and transactions are securely handled. The platform employs state-of-the-art security measures including data encryption and secure login processes, to protect user information and financial assets.

The Easy Equities trading platform exemplifies a successful blend of simplicity, efficiency and security, making it a compelling choice for individuals looking to invest in the various financial instruments it offers. Its dedication to providing a seamless and enriched user experience promotes greater engagement and potentially better investment outcomes for its users.

 

ACCOUNT TYPES

Easy Equities provides a versatile range of account types to cater to the diverse needs and preferences of its global client base.

By offering accounts denominated in multiple currencies, the platform accommodates both local and international investors, facilitating easier management of investments in different economic zones.

 

ZAR Account

This account is denominated in South African Rand and is primarily targeted at South African residents. It allows users to invest in local stocks and ETFs listed on the Johannesburg Stock Exchange (JSE) without the need to worry about currency conversion fees when funding or withdrawing from the account.

 

USD Account

For investors interested in accessing the US markets, the USD-denominated account provides direct investment opportunities in American stocks and ETFs. This account is ideal for diversifying investments and taking advantage of the growth potential in one of the world’s largest and most liquid markets.

 

AUD Account

Catering to those interested in the Australian market, the AUD account allows investments in Australian stocks and ETFs. This account is particularly useful for investors wanting exposure to industries prominent in Australia or those seeking to hedge against currency risk in their investment portfolios.

 

GBP Account

The GBP-denominated account is designed for investors looking to invest in the UK market. With access to British stocks and ETFs, this account provides a gateway to one of Europe’s significant financial markets, offering a diverse range of investment opportunities including leading global companies.

 

EUR Account

This account is suitable for investors aiming to tap into the European markets. Denominated in Euros, it enables investment in a variety of European stocks and ETFs, providing exposure to a broad economic area that includes multiple industries and sectors across the continent.

Each of these currency-specific accounts helps investors manage their funds more efficiently by eliminating the need for constant currency conversions, thus reducing transaction costs and simplifying the investment process.

Additionally, having the option to open accounts in multiple currencies allows investors to take a more targeted approach to their investment strategies, focusing on specific markets without the complications of dealing with foreign exchange issues.

By offering these varied account types, Easy Equities ensures that both local and international investors have the flexibility to tailor their investment activities according to their financial goals, risk tolerance and geographical preferences.

This comprehensive approach enhances the platform’s appeal to a wide audience, reinforcing its commitment to making investing accessible and straightforward for everyone.

 

HOW TO OPEN AN ACCOUNT

Opening an account with Easy Equities is straightforward and easily accessible on the broker’s website. Potential clients are required to sign up on the broker’s website, before submitting their personal information and documents required by the KYC process, to be verified.

Once traders have been verified, they are able to deposit funds and start their investing journeys.

 

DEMO ACCOUNT

Unfortunately, the broker does not provide a demo account for its users, which is useful to new traders and those seeking to experience the platform’s benefit before using it. This is certainly an aspect the broker could add to its current offering.

 

SOCIAL TRADING AND COPY TRADING

Although Easy Equities does not offer traditional social or copy trading, it provides community insights where users can see popular investments and strategies.

Additionally, for investors who want to take on a more passive role, the broker offers managed accounts where funds are deposited and then managed by a professional trader for a percentage of the profits made.

 

COMMISSIONS AND FEES

Easy Equities charges low brokerage fees, with no hidden costs. This transparency in pricing makes it easier for investors to manage their investment costs effectively.

With inly 0.25% commission charged on trades executed and raw spreads offered, this represents one of the most cost-effective offerings in the industry.

Additionally, the broker does not charge any inactivity fees, further adding to the cost-effective solution provided by Easy Equities.

 

LEVERAGE

The platform does not typically offer leveraged products, aligning with its aim to encourage investment rather than speculative trading. There does not seem to be any intention or plan to implement leverage trading on the platform in the foreseeable future.

 

WITHDRAWALS AND DEPOSITS

Funding and withdrawal processes are simple, with bank wire transfers and major debit and credit cards being accepted. For clients who already have bank accounts with partner banks in South Africa, deposits are easy and can be done via their mobile banking services at no cost.

Additionally, the broker does not charge any fees on withdrawals and deposits, only on currency conversions should that be applicable.

 

CUSTOMER SERVICE

Customer support is available through multiple channels including email, phone and live chat, ensuring that users can receive assistance when needed.

It is unspecified when the customer service team is available, however clients may open tickets whereafter the broker’s customer service team is known to be quick to respond.

 

SAFETY AND SECURITY

Safety and security are paramount for any investment platform and Easy Equities takes comprehensive measures to ensure that client data and funds are protected at all times.

Easy Equities is regulated by the Financial Sector Conduct Authority (FSCA) in South Africa and adheres to the guidelines set by the Financial Advisory and Intermediary Services Act (FAIS). This regulatory oversight ensures that the platform operates within strict legal and ethical standards, offering an additional layer of security to investors.

The platform uses advanced encryption technologies to secure data transmissions between user devices and Easy Equities’ servers. This encryption helps protect sensitive personal and financial information from unauthorised access and data breaches.

Easy Equities employs robust authentication methods to ensure that only legitimate users can access their accounts. This includes two-factor authentication (2FA), which provides an extra layer of security by requiring not only a password and username but also something that only the user has on them, such as a mobile device application for generating time-limited codes.

Continuous monitoring of account activity helps to quickly identify and respond to unusual or potentially fraudulent activity. This proactive approach allows Easy Equities to address issues before they can cause significant problems for users.

Clients’ funds are held in segregated accounts, separate from the company’s operating funds. This ensures that client assets are not used for any other purpose and are protected in the event of the company’s financial instability.

To maintain high security and operational standards, Easy Equities undergoes regular audits by independent third-party auditors. These audits help ensure compliance with regulatory requirements and operational integrity.

Through these stringent measures, Easy Equities demonstrates its commitment to providing a secure trading environment. This commitment not only protects investments but also builds trust and confidence among its user base, essential components for any successful investment platform.

 

PROMOTIONS

Promotions and bonuses occasionally offered by brokers are not currently applicable with Easy Equities. Currently, there are no promotions or bonuses on offer according to the broker’s website, however, traders are encouraged to regularly check the broker’s website should that be updated in future.

 

RESEARCH

The platform offers basic research tools that are more suited to novice investors. While these tools can help in making informed decisions, seasoned investors might find them less comprehensive.

Research tools offered by the broker include trading analysis and blogs created by the broker. Additionally, the broker also offers an EasyAdvisor section, where professional traders are able to advise the broker’s clients depending on their investment goals.

 

EDUCATION

A variety of educational resources are available including guides, articles and webinars that help users understand investing fundamentals and strategies.

Additionally, the broker has created a EasyVSTR Hub, which is where all their educational tools are located. This offering is in-depth and can be utilised by traders who are new to the trading industry.

 

GLOBAL AWARDS

Easy Equities has received several awards recognising its innovation and accessibility in the investment field, underscoring its commitment to user-friendly investment solutions.

According to the broker’s website, they have won awards from well-known brands such as Business Day, Accenture, StartUp Grind and FinTech Africa in recent years.

These awards underscore the broker’s commitment to innovation and offering outstanding services to their clients.

 

SAFE OR SCAM?

When considering an investment platform like Easy Equities, one of the primary concerns for potential users is whether the platform is legitimate and safe to use.

Easy Equities is regulated by the FSCA under the FAIS Act. This regulatory framework ensures that the platform adheres to stringent financial and ethical standards set by the authority.

Compliance with these regulations provides a significant layer of security for investors and underscores the platform’s legitimacy.

Easy Equities maintains a high level of transparency in its operations. It provides clear information regarding its fees, account types and the risks associated with various investments.

The platform also openly shares its regulatory credentials and audit information, which further establishes its credibility.

The platform enjoys generally positive feedback from its users, which is evident from various online forums, review sites and direct client testimonials. Consistently positive reviews are a good indicator of the platform’s reliability and the satisfaction level of its users.

In conclusion, Easy Equities is a legitimate investment platform that operates under strict regulatory oversight, offers high levels of security and maintains transparency in all its dealings. Investors can feel confident in using the platform for their investment activities, knowing that it adheres to high standards of safety and compliance.

 

CONCLUSION

In conclusion, Easy Equities stands out as an accessible and user-friendly platform suitable for those new to investing or those who prefer a straightforward, low-cost approach to the stock market.

While it may not satisfy the needs of more advanced traders looking for extensive tools and analytics, it remains a solid choice for the everyday investor seeking to build their investment portfolio.

For any traders looking to invest on longer time horizons and take a more passive approach to their investing, the team at Brokersuggest.com highly recommends Easy Equities as a great broker to fulfil those needs.

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